????? EAT ????? ?????? ????? ?? ???? ???? ????????? ???. ??? ???????? ?? ????? ??????? ????????? ?? ???? ??????? ?? ????? ????? ???? ???????? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??? ? ?? ?? ?? ??? ?????? ???? ?? ??? ????? ?? ???? ????? ?????? ????? ??????. ???